The Frenchmen Hotel
01 — scope
brand identity
Voice & tone
collateral
merchandise
environmental
website
02 — goods
Welcome to The Frenchmen, a boutique hotel on the corner of beloved Frenchmen St. in New Orleans. If there’s one place that practices the philosophy of laissez faire, it’s here. This is a place that encourages you to move at your own pace, be it a late morning wake up call, a carefree midday swim or a spirited midnight cocktail. It’s where you can discover and indulge with intuition guiding the way in place of an itinerary. The culture, the flavors, the spirits, the sights, the sounds — it’s all here for you to discover, your way. So step in, kick back, move fast or move slow, but most importantly, move at your pace and Stay Laissez.
03 — details
Materiality was key to creating a tactile experience for the brand. Woods, leathers, and an abundance of rich textures are used throughout the space. To represent the voice of the hotel we created a custom typeface. Lassez Flair is the result of combining the influence of historic French typography with the wrought iron prevalent on the site and area. This gave us a fully unique, ownable style that feels right at home in this historic district.
