01 — scope

brand identity
environmental
menus
collateral
merch

02 — goods

Over the top and indulgent. The soft serve from Frozen Gold is nothing short of decadent. The overall design direction is retro glam with an approachable good-time vibe. And serve up the good times they do. Every recipe is geared toward the kid inside that just wants to eat all the ice cream all the time. Ordering vanilla would be such an unfortunate waste of calories (but they’ll do it if you insist). We created a custom typeface that exudes that delicious drippiness we can all relate to and crafted every touchpoint with a consistent tone and style. From the drippy window vinyl to funky neon to the words that remind you as you leave—you just got soft served.