01 — scope

brand Identity
merchandise

02 — goods

Holly first made waves in the UFC scene after her stunning knockout of then undefeated champ Ronda Rousey to claim her first UFC Championship title. As her popularity and fighting career grew she decided she needed something more tangible and appropriate to represent her brand. We crafted an HH monogram that reflects her unique strength, style and undeniable femininity. Two intertwined H’s that when viewed together become a stronger bold single H, the mark of Team Holm. A symbol for her team and fans to embrace as they continue to support her exciting journey.