01 — scope

brand refresh
custom typography
packagaging
collateral
environmental design
merchandise

02 — goods

Noodles has been through a number of rebrands over the years. And while their offering has always been clear they've struggled to communicate the diverse and vibrant brand personality of a "world kitchen". The task was to gather the many starts initiated by the team, refine and ultimately create a comprehensive brand experience for the consumer. The result is a revived brand foundation that includes a new logo, color palette, typography, photography styles and interior art that can be uniquely curated per store. Created at Fear Not