01 — scope

NAMING
brand identity
VOICE & TONE
packaging
PHOTOGRAPHY
collateral
merchandise
WEBSITE
ENVIRONMENTAL

02 — goods

After years of running some of Denver’s most lauded restaurants Chef Justin Brunson was able to pursue his true calling. River Bear American Meats is the culmination of Justin’s lifelong obsession with meat. We named the company after Justin himself, a big, cuddly grizzly (teddy) bear of an individual who spends any available off-time with his other obsession, the river. And some of the proceeds go right back to supporting those Colorado rivers. The branding harkens back to classic American ranch/farm roots and ideals with a voice and tone that is unashamedly carnivorous.